Search results for "Southern Identity"
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Appunti sul design meridiano
2020
Italian design was a wonderful adventure. But, since some time, it seems that we got complacent. The social-economic contest of Country is not anymore what it used to be. Therefore, design must be renewed, if we want to contribute to the project of a better world. This process – because design is a process – cannot be realised outside our history and what we are. We need to leverage on the culture of project, on our better and yet effective traditions, in order to provide fresh vitality and energy. We cannot build on nothing. We must innovate, defile and evolve without prejudice. That is why we need a starting point, a solid point of reference, full of material culture: South
Manifesto del design meridiano
2021
Utopian - First, let's get it out of our heads that there are no alternatives; rather, let's start dreaming and imagining a different world. At the basis of every change, in fact, there is a vision - the conditio sine qua non of design (project) - which becomes reality when we move from idea to action. However, the world does not always change as someone would like to design it. In fact, it almost never happens. More often, major changes are the direct or indirect consequence of technical advances that are initially irrelevant and then prove to be socially overwhelming. The germ of change, for example, may be contained in one pill, or perhaps two: the birth control pill and the power pill.